Gamer Arena for Retail

July 10th to 13th, 2023

Latin American Electronics offers in 2023 a dip dive into the universe of games, with content and experiences in an exclusive area. The retailer will have all the information to close the best deals with the products in the segment.

Gamer Arena for Retail is divided into two different areas: Arena Expo, a space dedicated to the exhibition and experience of products and, Arena Content, an auditorium, to receive content, trends, lectures from influencers, industry experts and gamers.

The game market in Brazil should reach US$ 2.3 billion in 2021. Globally, the market should reach US$ 2.4 trillion in 2022.

Sponsors

Expo Arena

Buyers from all over Brazil sponsored by Grupo Eletrolar will have the opportunity to experience a space dedicated to the fastest growing category in the sector.

An space of 600 m2, where 15 exclusive brands will present products and generate real experiences for their buyers.

Super Quota

Gamer Arena and Content

Delivery to the Exhibitor

  • Individual space of 20 m2, with assembly included.
  • Product exhibition + environment for gaming experimentation.
  • Pre-booked meetings with sponsored regional buyers.
  • Possibility of special invitations (by the brand) for buyers, gamers and influencers.
  • Up to 30 minutes for lecture/case presentation.
  • Disclosure of the brand in all marketing communication of the gamer event.
  • National/international visibility.
  • Publications in Eletrolar News Magazine – pre and post-event editions, on eletrolar.com portal and on social media.

Additional Communication

  • Brand disclosure in the Arena Gamer article of Eletrolar News Magazine, eletrolar.com portal, social media, press office
  • Application of the exhibitor's logo on Arena Gamer's publicity material for retail.

    • Special quotas for Eletrolar Show Exhibitors

    See Gold Sponsorship quotas

    Use the arrows to see the Arena

    Content Arena

    July 10th to 13th, 2023

    Four days of content and immersion in the gamer world

    Arena Gamer for Retail will receive industry experts, influencers, manufacturers, retailers and gamers who will present cases, lectures, research, debates, experiences and industry trends.

    Guests/Participants

    Regional buyers sponsored by GE – Eletrolar Show retail visitors, journalists, press officers, industry influencers, market expression gamers.

    150 seats available

    Sponsorships

    Gold 2 quotas

    Eletrolar Show 2022 Exhibitor

    Non-Exhibitor
    Arena layout, production and assembly + fees
    Individual spaces for each brand to exhibit their products with a brand's commercial representative
    Logo in the auditorium for 150 guests
    Logo in all gamer event communication
    Press Office/Press Release
    Lecture in the gaming content auditorium
    Appointments with buyers
    Featured in the fair's agenda
    Banner on the eletrolar.com portal throughout the period
    Digital invitation for the entire base of 100,000 names
    Arena gamer app + banner
    Activation in the regional buyers mailing
    Logo in the VIP invitations for all buyers
    Logo on eletrolar.com
    Logo in the forehead of Arena Gamer
    Participation of the brand in the press conference at the opening show
    Invited Influencers/Gamers
    Logo in Arena Gamer communication banners at Eletrolar Show pavilions
    Opening video of the lectures in the auditorium
    Logo in social media
    Logo in all the marketing material of the gamer event

    Highlight your brand even more with the Naming Rights quota and be exclusive

    Delivery

      Press and Communication

    • Participation of the brand in the press conference at the opening show
    • Eletrolar Show Press Office Support / Press Releases
    • Lecture in the gaming content auditorium
    • Invited Influencers / Invited Gamers
    • Appointments with buyers
    • Featured in the fair's agenda
    • Video at the opening of the lectures in the auditorium
    • Digital invitation for the entire base of 100,000 names
    • Activation in regional buyers mailing
    • Arena layout, production and assembly + fees
    • Individual spaces for each brand with a commercial representative of the brand

      Logo application

    • in the VIPS invitations for buyers
    • on the eletrolar.com portal
    • in the forehead entrance of Gamer Arena
    • in Gamer Arena's communication banners in the fair's pavilions
    • on social media
    • in all communication, launch and coverage materials of the fair
    • in the auditorium for 150 guests

    Be the Exclusive Exhibitor